How To Make A Great Linkedin Profile Tips + Examples

A strong professional brand demonstrates expertise and builds trust with your audience. This applies to both employees and job seekers — social engineering threats and job scams are sadly far too common on LinkedIn these days. Keep updating and refining your LinkedIn profile as you progress in your career, acquire new skills, and achieve new milestones. Remember, a well-optimized LinkedIn profile isn’t just a static CV, it’s a dynamic, evolving representation of your professional journey. The Featured section is a space on your profile where you can showcase work samples, achievements, and publications. You can use this section to highlight your best work, whether it’s a blog post, a project, a certificate, or even a video from a webinar or a speech you’ve delivered.

Q5 Can I Get Endorsements From My Connections On Linkedin?

Think about this section as describing where you came from and where you’re going—you’re telling your story. We open the door to opportunities and networking events, so that industry professionals and companies can get to know you. We help you strengthen your own professional network and guide you in developing relationships with those who can help you reach your goals. You will acquire hands-on experience that makes you job-ready, and you’ll graduate with an industry-relevant portfolio that will impress potential employers.

Skills & Endorsements

This is especially applicable if you’re in mid- to late-stage career. You have the freedom to call out what’s important in your job history and to gloss over what’s not. If you’ve made career pivots or have held seemingly unrelated roles, connect the dots so they make sense. Better yet, frame the discord as an advantage and explain why it sets you apart.

) Professional Headline Branding Is Critical

And no worries, we will now walk you through how exactly to do that for each essential section. Just remember to make the outreach about them and don’t forget to follow up if you don’t hear back in 5 business days. If you’re only relying on searches and keywords, your presence is going to be limited and the competition is high.

Adjust brightness or crop the image, but avoid overediting or applying heavy filters. Tools like Adobe Lightroom, Canva, or even LinkedIn’s own editing features can help enhance your photo without going overboard. Professional headshots are ideal, but they’re not always accessible or affordable. Fortunately, you can create a great professional pic for LinkedIn at home with some preparation. While you don’t need a toothy grin, a slight smile helps you appear approachable. For example, someone in finance might opt for a blazer, while a creative professional might wear something smart yet relaxed.

• Your LinkedIn profile is your resume and your first impression of potential connections.
• Either engage with a wide range of brands or don’t do it at all.
• If you would rather that your current employer does not know you are looking for another job, it is best to avoid this detail.
• We’ll need you to do that before granting free, unlimited access to our tools.

Mention shared connections, groups, or interests to establish common ground. Before hitting publish, make sure what you’re posting aligns with your personal brand and the audience you want to attract. Don’t https://www.f6s.com/prominelis-corp forget to engage with anyone who comments on your post.

For instance, you could discuss your key accomplishments, highlighting what sets you apart from others in your industry. This would create a strong visual impression and help viewers get a sense of your personality. Don’t forget to include your accomplishments and achievements, such as certificates and awards, that are related to these skills to make them more impactful. Combining the job title with a clear benefit, this headline demonstrates your hands-on approach to human resources. By mentioning diversity and productivity, you establish yourself as a neutral, knowledgeable expert in your field.

In the “Skills & endorsements” section itself, you can have up to 50 skills, but profile viewers can only see your top three, so choose the most important ones for these slots. You can also get other people in your network to vouch for your abilities. When you create a profile, LinkedIn automatically assigns you a string of numbers as a URL. Make sure your URL is easy for you to remember and share (because you should be sharing it a lot), Wasserman says. Most commonly people will use their name and initials in some format, though you might need to get creative or add numbers if you have a more common name. You can also add key certifications like CPA (Certified Public Accountant) or PMP (Project Management Professional) to better optimize your profile, Yurovsky says.

Round out your identity by sharing a hobby, interest, or volunteer role. If you share a personal story, be sure it serves to reinforce your professional strengths. By associating your brand with influencers, you enhance your credibility and increase engagement on your company page and profile. To maximize the benefits of this move, you can use a LinkedIn widget and embed it on your website for your visitors to see.

There are a lot of career “gurus” on the internet slinging LinkedIn profile tips with absolutely no qualifications or evidence to back them up. This profile’s important sections are thoroughly optimized, such as the headline, about, experience, skills, and services. Keep mixing up your content by using videos, polls, and articles along with your regular posts.

If you have the opportunity to do this, it is solid job search GOLD. The more the merrier, these are basically references that add immediate credibility. While he’s not a job seeker, Kyle has a fantastic headline where he covers a lot of the bases mentioned above. He includes high priority keywords up front, is clear about his services, mentions awards for social proof, and talks about his love for coffee. Sharing relevant content with your network is one of the most accessible ways of doing this. You can make a start by keeping a close eye on your LinkedIn feed, and sharing content that you find genuinely interesting – and that aligns with your point of view.

Connecting with industry professionals, alumni, and influencers can significantly improve your job-seeking efforts. Craft a headline that summarizes your current role, expertise, and value proposition. Use relevant keywords to make your profile more discoverable in searches. The background image, also known as the cover photo, is an opportunity to further personalize your profile. An overall well-branded cover photo with a great profile picture to top it off.